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Health Message Neuro Lab

The SAFE ALASKANS Health Message Neuro Lab is the first non-profit lab of its kind dedicated to providing affordable neuromarketing services to those agencies and organizations focused on public health messaging. Our goal is to build healthier and safer communities through data-driven insights and proven results. 

The Lab Monitors

ATTENTIVENESS

through heart rate

MOTIVATIONAL AROUSAL

through skin conductance

EMOTIONAL INTENSITY

through facial expression tracking

EYE MOVEMENT AND VISUAL ATTENTIVENESS

through eyetracking

ATTENTIVENESS

through facilitated focus groups, surveys, and interviews

How Can the Neuro Lab Make your Messaging ?

How do you know if your ads are effective?

Are the right age groups and demographics paying attention?

Is your message resonating? 

Should you spend more money and time promoting these ads?

To change behavior and inspire healthier decision making, public health media and messages need to make an emotional impression on the audience. The Neuro Lab can analyze how specific audiences process video, print, audio, gaming, websites, social media posts, and other types of media. The lab does this using cutting-edge technology to measure physiological responses to stimuli among your selected audience. 

Did you know? Neruomarketing has been used by Fortune 500 companies, universities, and agencies like:

Our lab aims to give health promotion professionals with small budgets access to this kind of cutting edge technology. With generous funding from the Rasmusson foundation, the Center for Safe Alaskans has been able to bring this advanced technology to Alaska. 

The Health Message Neuro Lab in Action

Discovering your unique project needs:

We’ll help you design a series of tests from your current messaging and media, or provide resources and ideas about where to start if not developed yet. After reviewing your program and project goals, and its challenges, history and current needs, we’ll get to know your target audience. Together with the project lead, partners, and content creators, we will decide which types of measurements will provide the most relevant insights.

Recruiting participants and testing:

We’ll help you recruit participants based on your target demographic(s), budget, and time constraints. We’ll establish the amount of time to spend with each participant and the compensation for each recruit, as well as develop the necessary mechanisms to do so. Additionally, we will secure any parental or leagal permission forms and arrange for testing space and equipment set up.

Recruiting participants and testing:

While the majority of testing will be at the Safe Alaskans’ office, our equipment is also portable to make travel to both urban and rural locations in Alaska feasible and affordable. Our lab has been specifically designed to allow travel, which can help reach rural Alaska. When extending public health messages across the state, we can consider the different cultural, historical, and geographic contexts of the small communities throughout Alaska.

Results and project deliverables:

  • A customized report with data analysis and recommendations
  • Full data-set on an external hard drive
  • Additional materials to be agreed upon with client

Typical Timeline

Initial consult with client, then participant recruitment takes place.

Participant testing takes place, and travel to communities if needed.

We analyze results then draft and finalize your report.

Contact us to schedule your consultation today!